Law firm marketing strategies, SEO playbooks and advertising-rule guides for Texas attorneys. Sourced, dated, and written to be quoted.
Claude Legal Artifacts for Texas Law Firms
Anthropic's new legal artifacts put a cite check, jurisdiction matrix and matter board inside Claude. How Texas Ethics Opinion 705 applies before a firm connects client files, with the Texas breach-notice statute as a test case.
Free AI Toolkit for Texas Law Firms: Test the Handoff Before the Platform
A practical free toolkit for Texas firms that want to test an intake handoff before connecting systems or using real inquiry data.
OpenAI dots for Texas Law Firms
A practical, supervised workflow for Texas intake teams: fictional tests, clear ownership and reviewed marketing handoffs.
Google Ads for Texas Lawyers: Where the Money Goes and What to Do Instead
Texas injury searches get thousands of monthly searches and tough competition. What that means for Google Ads budgets, and where organic search fits for Texas law firms.
Austin DWI Lawyer Marketing: What Each Click Costs
An Austin DWI lawyer click is priced around $45 on Google, versus $12 in Houston. What the numbers say about paid search, organic search and where to spend first.
Law Firm SEO in Texas: 116,127 Active Attorneys and Where the Clients Actually Search
Texas licensed 116,127 active attorneys at the end of 2024, and more than half of them practice in three counties. The search demand follows the same map, which is why the phrase "texas law firm seo" draws 40 searches a month while Houston car-accident searches draw 18,100.
Texas Lawyer Advertising Rules and Your Website: Rules 7.01 to 7.06 in Plain English
Since July 1, 2021, a Texas law firm website is exempt from filing with the Advertising Review Committee, except its homepage. Here is what each page must carry under Rules 7.01 to 7.06, and what the Texas privacy statute means for the intake form.
Personal Injury Lawyer SEO in Houston: The $1,000 Click
Google Keyword Planner prices a top-of-page click on Houston truck-accident searches at up to $1,000.00 and on car-accident searches at up to $414.72. No other Texas metro comes close, which changes what an organic page is worth and how a Houston injury site should be built.
Dallas Law Firm Marketing: Divorce Outsearches Personal Injury in DFW
In Dallas, divorce searches outnumber personal injury searches 4,400 to 3,600 a month, and a divorce click costs roughly a seventh of an injury click. The metro’s search geography, from Frisco to Fort Worth, decides where the suburban firms win.
Put law firm marketing to work.
Start with your own market.
Get a personalized AI SEO strategy built for your Texas law firm, free consultation.
Free Texas market audit
See exactly how we'd compete in Texas for your firm.
A written report in 48 hours: where you rank, whether ChatGPT and Google AI cite you, what your competitors pay per click, and the three pages that would move first.
- Search and AI visibility for your practice areas
- Click prices and demand for Texas from Google Keyword Planner
- A prioritised plan you can hand to any vendor
Free · written report in 48 hours
Get the Texas audit
Four fields. No commitment. Reply within two business hours.
