Frisco already outsearches Plano for your core practice
1,300
1,300 monthly searches for "frisco divorce lawyer" vs 590 for "plano divorce lawyer"
Google Keyword Planner, Texas, 2026
What we doOne Collin County family-law cluster.
02
Legacy West clients judge a firm by its website before they call
The market
Plano's Legacy West corridor is home to executives, in-house counsel and dual-income households, the family-law, estate and business clients with the most at stake.
What we doA fast, editorial-grade site with a 95+ target PageSpeed score, attorney profiles whose certification wording follows Rule 7.02(b), and intake paths that treat a high-asset divorce enquiry differently from a routine one.
03
Dallas bids set the price, McKinney is where the case is filed
4,400
4,400 monthly searches for "dallas divorce lawyer"
Google Keyword Planner, Texas, 2026
What we doCampaigns split by county.
The full Plano market briefThe market, the three problems and what we build, with every source
The Plano legal market in numbers
Plano is a family-law and estate market inside the fastest-moving county in DFW. Its own search volume is modest and Frisco already outsearches it, so the winning strategy is a Collin County cluster with Legacy West credibility, not a single-city page.
"frisco divorce lawyer" draws 1,300 searches a month against 590 for Plano (Google Keyword Planner, Texas, 2026), and Frisco was the fastest-growing large US city in the Census Bureau's 2023 release. A Plano firm that ranks the whole Collin County cluster captures the growth its competitors are still ignoring.
Collin County active attorneys (State Bar of Texas, 2021 (1 per 299 residents))
1,730
Denton County active attorneys (State Bar of Texas, 2021 (1 per 544 residents))
Frisco already outsearches Plano for your core practice
"plano divorce lawyer" and "plano family law attorney" each draw 590 searches a month, while "frisco divorce lawyer" draws 1,300 (Google Keyword Planner, Texas, 2026). Frisco was the fastest-growing large US city in the Census Bureau's 2023 release. A Plano-only page strategy hands the larger neighbor to someone else.
What we do. One Collin County family-law cluster: Plano, Frisco, Allen, McKinney and Richardson pages that share authority, each with its own neighborhood and court entities, so the firm ranks where the searches are moving, not only where the office sits.
Legacy West clients judge a firm by its website before they call
Plano's Legacy West corridor is home to executives, in-house counsel and dual-income households, the family-law, estate and business clients with the most at stake. A slow, templated site with stock photography reads as a discount firm to this audience, no matter how strong the attorneys are.
What we do. A fast, editorial-grade site with a 95+ target PageSpeed score, attorney profiles whose certification wording follows Rule 7.02(b), and intake paths that treat a high-asset divorce enquiry differently from a routine one.
Dallas bids set the price, McKinney is where the case is filed
"dallas divorce lawyer" draws 4,400 searches a month at $12.31 to $58.00 top-of-page bids (Google Keyword Planner, Texas, 2026). Plano firms that buy the Dallas term pay for Dallas County intent while their cases are heard at the Collin County Courthouse in McKinney.
What we do. Campaigns split by county: Collin County terms and geo-fencing first, Dallas metro terms only where the office genuinely files in Dallas County. Bilingual creative covers the large Spanish-speaking share of the DFW market.
Own family law across Collin County, not one zip code
Divorce and family law are Plano's measurable search demand: 590 searches a month each for "plano divorce lawyer" and "plano family law attorney", with Frisco at 1,300 (Google Keyword Planner, Texas, 2026). We build the county-wide cluster and the entity depth that gets your firm cited by Google and AI assistants for every city in it.
Family-law cluster pages for Plano, Frisco, Allen, McKinney and Richardson
Collin County Courthouse (McKinney) process content and FAQs
Legacy West and West Plano neighborhood pages
AI Overview and AI-assistant citation optimization for divorce, custody and property queries
A site that meets the Legacy West standard
Fast, restrained and credible to a corporate audience, with a homepage prepared as a filing-ready document for the Advertising Review Committee under Rule 7.04 and intake that qualifies a matter before the first call.
95+ target PageSpeed score on mobile and desktop
Responsible lawyer and primary practice location on the homepage (Rule 7.02(a))
Certification language limited to "Board Certified" plus area and "Texas Board of Legal Specialization" (Rule 7.02(b))
Bilingual AI intake with disclaimers in each language (Rule 7.01(d))
Family-law campaigns priced for Collin County
"plano divorce lawyer" bids run $16.97 to $58.02 and "frisco divorce lawyer" $12.61 to $44.22 (Google Keyword Planner, Texas, 2026). We run Google, Bing and Meta campaigns geo-fenced to Collin County, split Plano from Frisco ad groups, and log every ad for your Rule 7.04 filing.
Separate Plano and Frisco ad groups sized to their own search volumes
Collin County geo-fencing with Dallas County excluded unless you file there
Bilingual creative across Google, Bing, Meta and YouTube
Every ad logged against the ten-day Rule 7.04 filing window
How an engagement runs
01 Audit & Discovery (Days 1 to 5). We run the free 25-point AI visibility audit, then map your rankings, Business Profile, ad account and the Collin County firms currently taking the Plano and Frisco family-law traffic. You get a written report on where the cluster gaps are.
02 Strategy & Plan (Week 2). We define the county cluster, Plano, Frisco, Allen, McKinney and Richardson, and the practice mix for each city, then write the homepage brief against Rules 7.01 and 7.02 before design begins. Legacy West positioning is set here.
03 Build & Launch (Weeks 3 to 6). New site or rebuilt cluster, on-page SEO, Google and Bing campaigns and qualified intake, delivered in 7 days on average once copy is approved. Your homepage filing packet for the Advertising Review Committee goes to you the same week.
04 Grow & Optimize (Ongoing). Weekly campaign work, monthly reporting by city and practice area, and continuous content that deepens the cluster as Frisco and McKinney keep growing. Every new advertisement is logged against the ten-day Rule 7.04 window.
Why firms work with us
Speed you can plan around. AI-engineered workflows let us ship a new site or a rebuilt practice cluster in about a week once copy is approved. Plano firms see the Frisco and McKinney pages live before a traditional agency finishes discovery.
We build for the county, not the zip code. Collin County had 3,709 active attorneys for 1,109,462 residents in 2021 (State Bar of Texas). The firms that grow here rank across Plano, Frisco, Allen and McKinney together, because that is how the demand is distributed.
A team that answers. Questions about a campaign, a page or a filing deadline get an answer inside two hours on average. Corporate clients expect that from their lawyers; their lawyers should expect it from us.
Proof before you commit. Run the audit on your own site first. It checks how Google, ChatGPT and other AI assistants see your firm for Plano and Collin County queries, and it costs nothing.
How the three fit together
(2) AI marketing on Google, Bing, Meta and YouTube geo-fenced to Collin County rather than priced at Dallas rates. (3) A website that meets the Legacy West standard and files clean under the Texas Disciplinary Rules. Measured in signed matters.
Four steps, the first of them free. What happens at each one, and what you hold at the end of it.
AuditDays 1 to 5
StrategyWeek 2
BuildWeeks 3 to 6
GrowOngoing
Step 01 Days 1 to 5
Audit & Discovery
We run the free 25-point AI visibility audit, then map your rankings, Business Profile, ad account and the Collin County firms currently taking the Plano and Frisco family-law traffic.
We define the county cluster, Plano, Frisco, Allen, McKinney and Richardson, and the practice mix for each city, then write the homepage brief against Rules 7.01 and 7.02 before design begins.
Step 03 Weeks 3 to 6
Build & Launch
7days
Average, approved plan to live
The homepage is delivered filing-ready for the Advertising Review Committee, inside Rule 7.04’s ten days.
Clients now ask ChatGPT, Perplexity and Google’s AI answers for a lawyer before they click a link. We build every page so the firm is a source those answers can cite.
(469) 904-9906 reaches a person, Monday to Friday, Central time.
01Should a Plano firm build pages for Frisco, Allen and McKinney too?
Yes, if the office can take those cases. "frisco divorce lawyer" draws 1,300 searches a month against 590 for "plano divorce lawyer" (Google Keyword Planner, Texas, 2026), and Frisco was the fastest-growing large US city in the Census Bureau's 2023 release. Collin County matters are filed at the Collin County Courthouse in McKinney regardless of which city the client lives in, so a county cluster with a page per city, each with its own entities, is how the firm ranks where the demand is.
02What do the Texas lawyer advertising rules mean for my website?
The Texas Disciplinary Rules of Professional Conduct, Rules 7.01 through 7.06 as amended effective July 1, 2021, govern every page. Rule 7.01 bars misleading claims and unjustified expectations about results. Rule 7.02(a) requires the advertisement to name a lawyer responsible for its content and that lawyer's primary practice location. Rule 7.05(b) exempts a firm website from filing except the contents of the homepage, which Rule 7.04 requires you to file with the Advertising Review Committee, State Bar of Texas, within ten days of dissemination. Rule 7.04(c) also allows pre-approval if you submit at least 30 days before first use. We prepare the homepage as a filing-ready packet either way.
03Do you handle Spanish-language SEO and advertising in Plano?
Yes. A large Spanish-speaking share of the DFW market lives and works across Collin County, so we build natively written Spanish pages with hreflang, Spanish Business Profile posts and bilingual intake where your practice serves that audience. Rule 7.01(d) requires every required disclaimer to be understandable and made in each language used, so Spanish pages carry the same disclaimers as their English counterparts.
04Can our attorney profiles say "family law specialist"?
Only for attorneys who hold the certification. Rule 7.02(b) bars any statement or implication of "certified" or "specialist" unless the lawyer is certified by the Texas Board of Legal Specialization or an accredited body, and the only permitted wording is "Board Certified" with the area and "Texas Board of Legal Specialization". For Board Certified family-law attorneys we state it exactly that way; for everyone else we write "practice focused on family law".
05Is Plano a competitive market for law firm SEO?
High. Collin County had 3,709 active attorneys for 1,109,462 residents in 2021, one per 299 (State Bar of Texas), and Plano firms also compete with Dallas County firms buying "dallas divorce lawyer" at 4,400 searches a month (Google Keyword Planner, Texas, 2026). The edge is a county-wide cluster and Legacy West-grade credibility rather than a bigger budget.
06Do you build a new website or work with the one we have?
Either. If your current site is fast, structurally sound and can be brought into line with Rules 7.01 and 7.02, we optimize it. If it is slow, templated or would need a new homepage anyway, a rebuild to a 95+ target PageSpeed score is usually faster than patching. The free audit tells you which applies.
07How do you report results for a Plano engagement?
A live dashboard shows rankings, traffic, calls, form fills and ad cost by practice area and by city across the Collin County cluster, and a monthly written report explains what moved and why. Reporting is by signed matters where your intake data allows it, not by impressions.
08What does the free AI visibility audit include?
A 25-point review of how Google, AI Overviews and AI assistants see your firm for Plano and Collin County queries, delivered in about 60 seconds, plus a human follow-up on your website, Business Profile, ad account and the firms currently taking the Frisco and McKinney traffic. No commitment.
The county, street by streetAI SEO
A rebuild we shipped: five pages to thirty-two (California)AI Web Development
Step 02 Week 2
Step 04 Ongoing
Verified result+82%
Verified result7.3%
Verified result5 → 32
