Law Firm Marketing for Texas Attorneys.
Law firm SEO, law firm website design and Google Ads for attorneys in Dallas, Houston, Austin, San Antonio and fifteen more Texas markets. Written to Texas Disciplinary Rules 7.01 to 7.06, measured in signed clients.
01What we do
Law firm SEO, websites and Google Ads.
Three services, one measure. We report signed clients, not rankings or impressions, because that is what a managing partner pays for.
Law Firm SEO
Found when clients search
18.1Ksearches a month for“houston car accident lawyer”How we rank
- You get
- Practice and city pages sized to real search demand
- Texas detail
- Local Pack and courthouse-level signals for every county you serve
- AI search
- Cited by ChatGPT, Perplexity and Google AI Overviews
- We report
- Signed clients, monthly, in writing
Law Firm Websites
Built to Texas bar rules
7dayskickoff to launch,filing-ready for the State BarHow we build
- You get
- Hand-coded pages, 95+ PageSpeed target, schema on every page
- Texas detail
- Written to Rules 7.01 to 7.06; homepage ready to file under 7.04
- Bilingual
- English and Spanish intake, disclaimers in both (Rule 7.01(d))
- We report
- Signed clients, not page views
Marketing & Google Ads
Measured in signed clients
34%lower cost per signed clientat Defend My Biz (California)How we run ads
- You get
- Google, Bing and Meta, budgets split by practice and county
- Texas detail
- Spanish ad groups for San Antonio, El Paso and the Valley
- Proof
- $626 to $412 per signed client at Defend My Biz (California)
- We report
- Cost per signed client, not cost per click
- Personal injury
- Family law
- Criminal defense and DWI
- Immigration
- Estate planning
- Business and employment
02The Texas market
Texas is four legal markets, not one.
Clients search by metro and practice, never by state. Every metro page starts from its own numbers: demand, click prices, attorney density and courts.
Dallas1 attorney : 153Dallas County · Fifth Court of Appeals
A divorce market first.
- 4,400
- searches a month, “dallas divorce lawyer”
- 3,600
- “dallas personal injury lawyer”
Houston1 attorney : 192Harris County · 1st and 14th Courts of Appeals
The most expensive injury clicks in Texas.
- $1,000
- top-of-page bid, “houston truck accident lawyer”
- 18,100
- searches a month, “houston car accident lawyer”
Austin1 attorney : 118Travis County · Supreme Court of Texas
The densest bar in the state.
- 11,601
- active attorneys in Travis County, 2024
- $315.70
- top bid, “austin dwi lawyer”
San Antonio1 attorney : 315Bexar County · Fourth Court of Appeals
A bilingual injury market.
- 64.6%
- of residents Hispanic or Latino
- 2,900
- searches a month, “san antonio car accident lawyer”
Chips: active attorneys to residents by county, State Bar of Texas. Searches and bids: Google Keyword Planner, Texas, 12-month average, September 2026. Photographs: illustrations of public Texas landmarks.
03Verified results
Law firm marketing results, with the source for every number.
- +82%signed clients, 2026 run rate against 2024Defend My Biz · employer defense · Google Ads since 2021 · client LOE ledger
- $626 → $412cost per signed client, 2024 against the first half of 2026Defend My Biz · same ledger
- 7.3%paid-search conversion rate, 358 conversions from 4,936 sessionsCalifornia Employer Attorney · GA4, 12 months to August 2026
All three are California practices of ByteZero, our parent agency. No Texas engagement has run long enough to report, and we would rather say so than round up.
Read the three case studies
04How an engagement runs
Weresearch,buildandrunTexaslawfirmmarketingendtoend.
Four steps, the first of them free. Five to seven business days from kickoff to launch; SEO and ads month to month, no long-term contract.
- 01 · Before kickoff · free
Discovery call
Your practice areas, your competitors, the clients you want more of and the growth you are planning for, in a free 30-minute session.
Free market audit included - 02 · Kickoff
Research and strategy
We pull the demand and click prices for your city and practice, read the firms already ranking, and write the page plan against those numbers.
Keyword Planner, Search Console, State Bar data - 03 · Launch · 5 to 7 business days
Build and optimize
Hand-coded pages with SEO architecture, schema, Core Web Vitals tuning and content written to Rules 7.01 to 7.06.
Filing-ready homepage - 04 · Every month · in writing
Launch and report
Go live, then month-to-month SEO, AI-search monitoring and a written report that counts signed clients, not impressions.
No long-term contract
05Texas Disciplinary Rules 7.01–7.06
The one page Texas does not exempt: your homepage.
Rule 7.05(b) exempts a firm’s website from filing, except the homepage. We build it as a filing for the State Bar’s Advertising Review Committee, and write the whole site to Rules 7.01 and 7.02.
Texas Disciplinary Rules of Professional Conduct, Part VII, as amended effective July 1, 2021. This is how we build, not legal advice; the firm’s compliance counsel signs off before anything is filed.
- 7.01
Truthful, never misleading
Nothing that creates unjustified expectations about results; required disclaimers made in each language used (7.01(d)).
What we buildResults language that never promises an outcome. Spanish pages carry every disclaimer in Spanish.
- 7.02
A responsible lawyer, named
The responsible lawyer and primary practice location. “Board Certified” only through TBLS. Contingent-fee ads say who pays expenses.
What we buildThe responsible-lawyer line on every page, TBLS wording only, the expense disclosure beside every fee mention.
- 7.03
No solicitation
No live-contact solicitation of people who did not ask. Barratry is a crime under Penal Code § 38.12.
What we buildNothing that targets identified accident victims. Retargeting is reviewed against 7.03 before it runs.
- 7.04
File within ten days
A copy, the application and the fee to the Advertising Review Committee within ten days of dissemination; pre-approval thirty days ahead.
What we buildThe homepage delivered filing-ready, and the packet prepared with the firm.
- 7.05
Know the exemptions
Website pages other than the homepage, basic identity information and informational posts are exempt from filing.
What we buildOffers kept off the exempt pages; the homepage treated as the filed document.
- 7.06
Protect the engagement
A lawyer may not accept employment procured through prohibited advertising or solicitation.
What we buildA compliance review that protects the engagement, not only the ad.
06English and Spanish
Bilingual law firm marketing: Texas clients search in two languages.
Sus clientes también buscan en español.
Rule 7.01(d) requires every disclaimer in each language an advertisement uses, so a Spanish page is a compliance job as well as a translation.
Hispanic or Latino share of residents. U.S. Census Bureau QuickFacts, V2025 estimates.
- Spanish practice and city pages, with every required disclaimer in Spanish
- Spanish ad groups for San Antonio, El Paso and the Valley
- Bilingual intake in English and Spanish
El Paso and the Rio Grande Valley are Spanish-first immigration markets where clicks are cheap: “el paso immigration lawyer” draws 1,000 searches a month at top-of-page bids of $3.68 to $23.02.
07Where we work
Law firm SEO in nineteen Texas markets.
Each page carries that city’s search demand, click prices and courts. From Dallas we work with firms in all 254 counties.
Central and South Texas
08Questions
Questions managing partners ask first.
Not covered here? (469) 904-9906 reaches a person, Monday to Friday, Central time.
01What does law firm SEO cost in Texas?
Every engagement is quoted against the market it has to win. A Houston injury practice competes for clicks that reach $1,000 at the top of the page; a Dallas family practice competes for clicks between about $12 and $58. The work, and the price, differ accordingly. We quote after a free market audit, and there is no long-term contract.
02How long before a Texas firm sees results?
A new site launches within five to seven business days of kickoff. How quickly it ranks depends on the city and the practice: Travis County has one attorney for every 118 residents, McAllen one for every 788, and those two markets move at different speeds. We report every month in writing, and we publish only verified results with their sources.
03Will my firm show up in ChatGPT and Google AI Overviews?
That is the point of the generative engine optimization work: speakable and FAQ schema, an llms.txt file, E-E-A-T signals and citability scoring, so the firm is a source Google AI Overviews, ChatGPT, Perplexity, Claude and Gemini can cite for its practice and city. The free AI visibility audit shows where a firm stands today.
04Is the site compliant with Texas lawyer advertising rules?
Every site is reviewed against Texas Disciplinary Rules of Professional Conduct 7.01 to 7.06: the responsible-lawyer line, TBLS-only specialization wording, contingent-fee expense disclosure, and the homepage prepared as a Rule 7.04 filing for the Advertising Review Committee. Sites are also built to WCAG 2.1 AA.
05Which practice areas do you work with?
Personal injury, family law, criminal defense and DWI, immigration, estate planning, and business and employment law. Each gets its own demand data, page plan and, where the market calls for it, Spanish-language pages with the required disclaimers in Spanish.
06Which Texas cities do you cover?
Nineteen markets have their own pages, from Dallas–Fort Worth and Houston to Austin, San Antonio, El Paso, the Valley and the Panhandle, and we serve firms in all 254 counties from Dallas. The Texas hub page lists every market with its numbers.
07Do you handle hosting and ongoing SEO after launch?
Yes. Ongoing plans cover SEO, security updates, performance monitoring, AI-search monitoring and a monthly written report. Firms that already have a site they like can take SEO or Google Ads on their own.
08Are your results from Texas firms?
Not yet. The three verified case studies on this site are California practices of ByteZero, our parent agency, and they are labelled as such. No Texas engagement has run long enough to report a number we would stand behind, and we would rather say that than imply otherwise.
09From the blog
The long answers, with sources.
Research on the Texas market for managing partners. Every figure traces to the State Bar of Texas, the Census or Google Keyword Planner.
All articles
Start here · Dallas, Texas
Start with a conversation.
Tell us the city and the practice. We come back with where the firm shows up on Google and in AI answers, what its competitors pay per click, and a written plan. We reply within two business hours, Monday to Friday, Central time.
(469) 904-9906Downtown Dallas across the Trinity River. Courthouse, rotunda and skyline photographs on this page are AI-generated illustrations of public Texas landmarks, not client work.